MSD Insider 0:00

Welcome to MedShark Insider with Bill Fukui, your expert host on all things medical marketing and SEO.

Bill Fukui 0:08

Hello, everybody. Welcome to another episode of MedShark Insider. And today, I’m actually going to learn a lot, because the person I’ve got on with us today is Madi. And she actually oversees all of the Community Development the Google Local, and links and stuff like that when it comes to SEO for all of our legal and our medical clients. And so I have her on today. And we’re going to be addressing some of the things that practices haven’t really thought about when it comes to marketing, their website and their Google Business Profile. And there’s even things that you can do yourselves, things that you need to participate in, this is not a totally mercenary thing. So welcome, Madi, how are you today?

Madi Alger 0:08

Oh, I’m doing well, living the dream, Bill.

Bill Fukui 0:08

Good. Do me a little favor and just give everybody a little bit of background, just so they know who you are. And kind of what you do here at MedShark.

Madi Alger 1:18

Of course. Um, so I am the director of community outreach, which is a very vague title. Um, my department handles anything that’s, from a marketing term, it falls under the category of off page SEO, which means that it’s anything that’s outside of the website that matters to the business. So my department handles everything from public relations, to social media, to press releases, and directory building and Google Business Profile maintenance, and all of the other things that happen outside of the website where the main goal is to create links or connections from those external sources and bringing them back to the practices website.

Bill Fukui 2:10

Great, great. So you kind of mentioned, you know, the links, and almost something that I always hear from, from practices about oh, so what is this link building, and we talked about link building and give me an idea or give the audience idea. Number one, what it means to do link building. And what’s kind of changed. I mean, we’ve always heard about link building for years ever since SEO became a term. Everybody’s talking about getting backlinks. And so kind of educate us a little bit on what that means. And really what’s kind of changed over the, over the years as to what people used to think of backlinking. And you talked about some of the things that they’re doing today, that’s very different than what we did back then.

Madi Alger 3:01

It’s very different, and it’s changing constantly. But I guess for an initial definition of link building. My favourite analogy is to use LinkedIn. So the entire idea of creating these backlinks that are connecting from external websites, back to the practices website, the, it almost negates the goal of a website, the goal of any website is to get people to come to that site to stay as long as possible, until they convert. So the fact that a website would say, oh, I don’t have that information. And really, you should go here for that expert opinion. Or you should go here to find more information on this. That is such an authority signal to not only Google and the way that all of these websites interact with each other, but also to the end user, or the potential client. Um, so fundamentally, all of these backlinks work in a similar way that LinkedIn does, where all of these different people, all of these different websites are connecting back to your practice, and saying, hey, go here, they are the expert in XYZ. And the more people you have in your corner, who are shouting it out to the internet or to the world saying that you’re an expert in whatever it is, that’s going to continue to boost you as an authority and help get you in front of the potential clients that need your services. So that’s kind of the, the best analogy I have for link building. Some it’s a difficult process within SEO to kind of explain or wrap your head around because there are so many nuances to it, but that’s that’s the best way I’ve found explain it.

Bill Fukui 5:01

I think that’s fair. But you know, years ago, we used to, this is 25 years ago, we actually had my daughter, who is now a doctor herself, was working for us. And she would just do registration, go to these websites and register clients and get their, you know, their their link on these directories. And that’s what we used to do as link building, you know, 25 years ago or so, that’s no longer the way to really get not only just high volume, but also quality, talk about the quality of the backlinks and where that all comes in.

Madi Alger 5:41

Of course, so kind of harkening back to that LinkedIn analogy, if you just have Joe Schmo saying on LinkedIn, yeah, this guy’s great. That doesn’t really do it for potential clients. But if there’s another top surgeon that says, I refer people to this doctor, and you know, I would, I recommend him with the highest regards, him or her, with the highest regards, that goes a lot further. So the same kind of thought process can be obliged to backlinks, where those more authoritative websites, pack a larger punch in terms of the signal that they’re providing, again, not only to the Google bot, but also to those end users. The tactics that you use to create those backlinks has changed over the years, directory link building where those are, it’s still is like a fundamental part of the strategy. But there are at this point, there’s a new fad, in terms of in the link building world, which is very small, but we geek out about it a little too much. But there’s constantly like new projects, or new ways to get links from different authoritative websites. That used to be the tried and true, you know, you know, decades ago, the algorithm was obviously completely different. And it was much easier to manipulate. At this point, if you’re just looking at the, the way the algorithm works, in regards to the Google Business Profile for local rankings, there are over 300 factors that go into how the search results look, depending on every single keyword that’s put into the system. Um, you know, 10-20 years ago, it obviously was a lot, there were fewer ranking factors. So it was a lot easier to do one thing, and have that really just skyrocket your business. At this point, Google has gotten a lot smarter. So having a holistic link building strategy, where you’re not only just getting those directory links, you’re not only getting links from external blog sites, but you’re also reaching out to your press opportunities, you are providing quotes or reaching out to those journalists, you’re running your own podcasts, you’re getting involved in your community and showing that you’re more than just a business, but you’re a member of your area, or you want to give back to your community in a positive way. Um, all of those different things that are happening outside of the website, there’s almost always a way to connect that, um digitally and get a kickback for any time or money that the practice may already be spending.

Bill Fukui 8:40

You know, you kind of talked about these link buildings, and most people are talking about link building, you know, just going into the website. And it was always the traditional SEO, the, you know, that link building was, was really targeting. You know, I literally just got off the phone with Brenton. Five minutes ago, and we were talking about domain authority and building up the domain authority of that website so Google sees it as a, as a credible, trustworthy, authoritative entity. But I asked him, and I’ll ask you the same question. How does domain authority and building links, does that affect your Google Business Profile? Does Google see any signals from that? Does it help you get into those you know that all important three pack, you know, map listings? Give us an idea of kind of, how does this all work? Right? How does this all work together?

Madi Alger 9:41

Of course, so domain authority, I guess first and foremost is, is not a metric that’s provided by Google. There are different tools that you can use to track your domain authority, or your page ranking. It’s called slightly different things by the different tools that you use. In our agency, we use multiple tools to create an aggregate number so we can have a better idea of what Google is seeing. And we’re not just taking one tool at its face value. Because every single one of those that can calculate domain authority, really is just doing their best to try and figure out how Google is creating that very specific algorithm, or that piece of the algorithm. So first, gotta take it with a grain of salt. But domain authority is one of those ranking factors, there’s 300 of them, it is towards the top of the list. So while I can’t necessarily sit here and say, oh, it’s 17th on the list, and it has a 12.5% effect on local rankings, we do tend to see businesses that have a higher domain authority, tend to rank higher. Now, the factors that then go into determining your domain authority also make sense of why your rankings would be higher. Because you would have more pages of content on your website, you would have more traffic, you would have more backlinks from more authoritative websites. So all of the other ranking factors that are towards the top of the list for the Google algorithm, are also variables in calculating domain authority. So there are mixed opinions in the digital marketing space about whether domain authority itself is important, or if it’s aggregate, or the the variables that add up to it are really what you should be paying attention to. But either way, it’s something that we track, and that we’re, again, trying to pull that average to see the growth based off of the content that our team is publishing on the website and the links that our team is creating.

Bill Fukui 11:58

Right, yeah, and I would, I would tend to, you know, out of the two that you said, it would be definitely the, you know, it’s not trying to manipulate a number. It’s kind of like what you’re talking about, it’s the end user, it’s, it really is just being a, truly a more authoritative resource, whether it’s content, whether it’s your leadership in the marketplace, PR, you know, doing things that you’re part of the community, all of those things, I think, make a lot more sense, instead of just trying to, you know, focus on a number.

Madi Alger 12:36

Exactly.

Bill Fukui 12:37

Yeah, so a question then: Google, the Google three pack, that’s become, you know, when I came over and started working with you guys, you were the first ones to really, really focus in on, you know, even doing competitive research and identifying different locations and suburbs. We recently heard about, you know, maybe a year or two ago about this vicinity update. And, you know, number one, I’ll ask, ask you to kind of clarify what that was, number one. And number two, I’ve heard from other practices say, well, my digital marketing agency says, you know, the vicinity updates, there’s nothing you can do about it, you’re not going to show up outside of your immediate location. And so they don’t do anything, you know. So number one, explain a little bit about the vicinity update. But really, does it create opportunities that weren’t out there for other practices even before?

Madi Alger 13:44

Yes, so um, the vicinity update was the best and worst Christmas gift I ever got. Google tends to roll out updates in mid December and decided in 2021, that it was going to be the year for the biggest local update in five years. And we saw so many changes, just across the United States, almost everybody got, I mean, there were the the entire point of the vicinity update was to kind of equal the playing field. So there were businesses that used to have one pin on the map in the downtown area, and they could control the whole metro area, their reach shrunk exponentially. And all of those other smaller businesses that are further out from the downtown area, or even in the suburbs, in a completely different city or market. Those businesses thrived and got their ranking improved. Overnight. It was just crazy changes, both positive and negative for different businesses and clients that we have across the country. And it all had happened within 72 hours.

Bill Fukui 15:01

Right.

Madi Alger 15:02

Um, fundamentally, the vicinity update is supposed to be helping the end user. Because if you’re looking for a hairdresser, or if you need a grocery store, and it needs to be within walking distance, because you live in a metro area and you don’t have a vehicle, you want the closest options to show up for you. But unfortunately, for service industries, where you are willing to go a little bit farther, like for a plastic surgeon, sometimes people are flying across the country, let alone, you’re not necessarily going to go to the plastic surgeon that’s around the corner from your apartment. Um, so there are certain industries that after they rolled out the vicinity updates, everybody, Google was like, Oh, wait, wait, this doesn’t really apply to all of these other practice areas. Um, so we did see in certain industries over the following like four or five months that Google was rolling back some aspects to the vicinity update. And some of those larger businesses were getting a little bit more, but not even close to the entire metro area that they were seeing prior to that. So for smaller practices, we saw a big boost, and they were able to reach their target market, or where are they physically were located. But for those massive businesses, it didn’t really matter what industry they were in, they drastically lost that market share. Um, now to answer your second question in terms of ways to, I mean, really ways to like manipulate the algorithm to a certain extent and expand your reach farther than just the pin on the map, there are certain attributes that can be added to that Google Business Profile to help boost or expand that market reach. Now the A answer, which is our biggest strategy is to get a pin on the map, there is only so much you can do. So for example, there’s a business that we work with in Washington, DC, and they’re on the southwest side, or south east side of the district. And because it’s so populated with competitors in that downtown area, even if we’re adding these different attributes, and service areas, and all of these things that are helping us expand it slowly, slowly, slowly in that southwest corner, we’re not able to surpass that, that downtown area very easily. There is one attribute in particular, for Google Business Profiles called service areas. And that does help us sometimes depending on the market, practice areas, and the competitors, make that jump. But it doesn’t help us fight if there’s a pin on the map. So even if we’re adding like the downtown area, to that list of service areas, because there’s an actual competitor, there, they are the ones that trump, they are the ones that win that battle, because they’re physically located wherever that searcher would be on the map. Um, so there are ways to stretch your reach, or to expand based off of your PIN, or even sometimes make that jump if the market is set up to do that. But if a competitor exists, and they have a decent Google Business Profile, that’s got reviews, and they look good, and they’ve got some sort of digital presence. The, it is very difficult, or near impossible to try and fight a pin with just attributes.

Bill Fukui 18:47

Just attributes, okay. Other than attributes on the on the profile, so in terms of I know, they kind of expanded a lot of the forward facing, you know, assets that they put on those profiles, so they, you know, now they do areas served, you know, or locations or whatever, areas served. But they also have things like, you know, products and services, and especially for plastic surgery and cosmetics, there’s absolutely, it’s absolutely appropriate, you know, for products and services, it’s a natural whereas, say for attorneys, it may not be quite as, may not be a, an easy fit. When, especially when it comes to products. How does that all, does that have we? Is there any influence in terms of updating that profile, you know, in the services and the products and stuff that we’re adding to those.

Madi Alger 19:44

Of course, so the products do help, or do show up on the front end and they have for a while. And while we are like actively testing to see if keywording descriptions or adding the city or the geo to the descriptions for those products helps move needle, it doesn’t necessarily look like that’s a major ranking factor at this point in time. That doesn’t mean it can’t be in the future. That doesn’t mean it wasn’t in the past, the general rule of thumb for anything Google Business Profile related is, if Google is giving you the opportunity, you should take it.

Bill Fukui 20:19

Why not?

Madi Alger 20:20

Exactly. So for the products, it does add a very nice like visual to the front end profile, you can add pictures of your products for our plastic surgeons, we generally focus on the actual, like, tangible products that somebody could take home from the Med Spa, or skincare line, or something like that. Um, the newest thing is the services. So for years, you could list on the back end of your profile all of your different services and, and what you offered for clients, but it never showed up anywhere. On the front end, you couldn’t see it as a user, you couldn’t see it anywhere on the front. And in just the last few months, probably about four months ago, we started to see it on the front end on search results. And not only is the list showing up, but you can also now add descriptions. So we are actively running case studies testing to see okay, does just the title move the needle? Does a title and description, move the needle? Does geos help? So that this is something that’s brand new to the space that we’re actively testing to track its ranking factor and see if it helps move the needle, especially for more niche or less competitive firms. And maybe the just the little thing that you need to get from the number three, or the number two spot into that number one slot in the search results.

Bill Fukui 21:45

No, I think that, that makes a lot of sense. You know, one of the things that I would say is, practices have become much more, it’s like medicine, in general, people want more control of their own health care, right? Well, practices want more control of their digital marketing, they really don’t want to be you know, the internet could be this black box. And the perfect example of that is the growth of social media in plastic and cosmetic surgery practices. Now, you know, it’s no longer a mercenary type of thing, where you just hire somebody to do it, like your website, they’re actually participating and contributing. And quite frankly, they’re doing a heck of a lot better job a lot of them, than any digital marketing agency could do. Right, simply because it’s us. It’s it’s, it’s who we are. And I always looked at when Google, you know, shut down Google Plus, that doesn’t mean Google gave up on social or, you know, online consumer engagement and all those signals. I always looked at, you know, the Google Business Profile, that is now Google’s form of social media. That is, that is Google’s, it’s the meta of search, right? So and I encourage clients, you know, to almost treat it like a social media profile. I mean, you have access to it, you can get, I mean, there’s nothing you can’t do on your Google business profile that you can do on any other social media profile. In fact, you can do more on your Google Business Profile, yourself than say, then you can do on Facebook, or Instagram, you know, the content you can add, the type of content you can add, reviews, and questions and answers and updates and content. When it comes to updating the profile, what advice would you give, you know, a practice if I’m looking to grow my Google Business Profile’s authority or whatever, to help my agency? What can I do to help? You know, what could I do on that profile?

Madi Alger 24:04

Yeah, so there’s two biggest things, the two biggest pieces of advice I would offer would be continued maintenance, or actual, like active monitoring, which I’ll dive into, and then really reviews and strategic reviews, not just like, throwing everything, all of the spaghetti at the wall. Um, in terms of maintenance, so like you’re saying, Google was trying, they got rid of Google Plus, but they’ve also instituted and it’s gotten much more popular over the years, the local guides program.

Bill Fukui 24:38

Okay. Yeah,

Madi Alger 24:39

Um, and that’s where anybody on the street can create a Google Gmail and then can start the process of becoming a local guide. And there’s levels to this and you have to leave reviews and update GBPs, and all of those people are prompted by Google. I’m signed up for this. I get notifications on my phone all the time of, hey, you just passed by this store. How did it look from the front end? Did they have a, you know, a handicap accessible entrance? Do they have a bathroom that’s accessible to the public? Well, I don’t know, I just passed it on the street. I don’t know if that information exists or not. But because Google is tracking my location, it is also sending me that information through the local guides program. And unfortunately, some people whenever you’re, you say yes or no, or maybe that gives you points. So whether you know the answer or not, it doesn’t matter. And so some people are abusing the local guides program, so that they get more points and they get these benefits. And there aren’t really benefits to the program. I don’t understand why people do that. But, um.

Bill Fukui 25:53

They the new variety… They want to, they want people [inaudible].

Madi Alger 25:59

But the, it can do harm, or it can be an explicit action against a business. So whenever a local guide, or any person submits a note or an edit to a Google business profile, the primary owner is alerted. And it shows up on the edit page of the Google business dashboard. Um, in orange for 72 hours. So if you don’t have somebody monitoring that profile, those changes go live within 72 hours, if they’re not, if the business owner, or the person who has access to the Google business profile, negates that information. So we have had it where, you know, we’re onboarding clients. And they’re like, well, our calls stopped two months ago. And we just really need help, and we don’t know what to do. And the answer is a competitor changed your Google Business profile Number to their number, two months ago, but nobody was monitoring the profile before you started with our agency. And it’s as easy of a fix as just swapping that number back out. But because nobody was looking, and nobody was checking the information, competitors can go and change the information just as easily as a local guide can.

Bill Fukui 27:19

That is the most, I’m going to tell you, that is the most eye opening thing that that I know most of our audience have never heard of.

Madi Alger 27:29

It’s crazy. It’s crazy the amount of power-

Bill Fukui 27:32

Somebody else, especially a competitor can go in and, and change my, my data on on the business profile. That’s crazy.

Madi Alger 27:44

Yeah, so active monitoring is important. It’s very easy, as long as you just have somebody that’s checking those emails and checking the back end of the profile just on a weekly basis at a minimum. Um, so that’s my, my number one piece of advice. And then the second would be getting Google reviews. Um, you know, Google is, has some absurd market share when it comes to search engines, I think it’s over 90%. But those reviews, and the star rating, that it that it totals up to, those are two of the highest ranking factors that go into the search results, and two into who shows up in that three pack. Um, however, one issue/concern that we’ve run into with clients is that they may have only one location. And if you only have one, then you’re putting all of your eggs in one basket, that’s fine. But if you have multiple offices, um, some businesses continue to put all of their eggs in one basket into their main location. And they don’t really send reviews to their satellite offices or to the other locations that they have across a metro area or across the state. And if it’s in a smaller, if it’s in a suburb, or if it’s in a smaller market, you don’t need hundreds of reviews as if you were in a downtown metro area. So looking to see what the competition has within that area, who is beating you for the keywords that you care about? How many reviews do they have? And can you surpass that? That’s really the kicker that a lot of people don’t think about, they’re just like, oh, I need as many reviews as physically possible. But if your competition only has about 50, there’s no reason for you to have 500.

Bill Fukui 29:43

Right. Right. And again, I think there’s, just use judgement. You know, reviews are such a valuable commodity today. Right? We only have so many of them, right? So what we do with them has high value when especially when they’re our best customers that are willing to go out and champion, you know, us and, you know, leveraging those, it’s critical, you know. And I’ve even said, It’s okay, if clients at some particular point, start sending them to even other review websites, once we reach a critical mass of, if I’ve got 300 reviews on Google, but I have zero on Healthgrades, or on my Facebook or on any other review platforms, it almost looks a little contrived, a little manipulated, right? If I got 500 on my Google business from my one location, and then no reviews anywhere else on the internet, there’s something not, there’s something not normal or organic about that, right. So I do encourage clients to, you know, at some particular, obviously, Google is going to be the most important. And I do feel, and I don’t know if there’s statistics, I’m pretty sure there’s statistics out there. That is the number one source for reviews for, for consumers. That’s the first place they look at, you know, there used to be, oh, well, they look at Yelp, or they look at all these other places. Now, it’s Google. The very first thing people are looking at is their, quote, Google reviews. So obviously, that’s going to be you know, the highest priority. What about the engagement on reviews, in terms of responding to reviews?

Madi Alger 31:37

Course. Um, so whether it’s positive or negative, we recommend responding to them. So at this point, whenever a business does respond to a review, the person who left the review gets a notification, they get an email. So if it’s a happy client, and you ask them to leave a five star review, and they do and it shows up, and everything’s working out, leaving a little thank you note, that’s public, one, it gives them that little ego boost a little affirmation, but they are also directly notified. And you can leave a nice message for a client that, you know, that was really happy with your services. And so leaving a personalised positive message to pair with that can help build that connection to that specific client. On the flip side of that, for any negative reviews, those are one of the first things that potential clients who are looking to convert or have the potential to convert, that they’re going to check. And, okay, this, not every business is perfect. Not everybody can have, you know, a million 5 star reviews and not a single negative one. Um, and honestly, like, as a consumer, I appreciate negative reviews when they’re there, because I can see how the business reacted. So responding to those negative reviews in a professional, clear manner, saying, hey, you know, I am so sorry that you had this negative experience with our business, you know, we would love to have a conversation and figure out how we could rectify this, is an easy, clear response, sometimes you may even get an actual response from that person, and you’re able to turn that negative experience into a positive. So responding to reviews is very important.

Bill Fukui 33:27

Yeah, I always looked at it like, you know, most of my practices, you know, even when the the heavy marketing practices, when I talked to them, before they even come on board, one of the first questions I ask is, how much of your business is referrals from from patients or other providers, and how much of your businesses through direct marketing, and if they don’t tell me 50% or more of my business comes from referrals, then either, either they’ve got a bad product, even if they’re spending a lot of money on marketing, either they got a bad product, or they’re just not out there stimulating, you know, these reviews, and, you know, and referrals. Keep in mind, like, what Maddie was saying is that consumers that post a review, they are your most likely referral candidates, somebody that’s willing to go online, put their face out there, put their name out there and champion and talk about you, you don’t think that they’re gonna want to talk to their friends and family and other people, co-workers, etc? Absolutely. These are the people that are they want people to know, right? They want to be, you know, be seen, want to be heard, etc. If we don’t respond to them, there’s nothing more demoralising for somebody who goes out of their way to do something and they don’t get a thank you, that they don’t get some acknowledgement that that you even saw it, you know? So absolutely, I get practices say all the time. Okay, now that you’re telling me to do this, should I go back to those reviews that was like, six months ago or something? I said, it’s okay to go back and say, hey, I just saw this, you know, hey, FYI, I just saw this. My bad, you know, my apologies. But we appreciate the nice comments. And with HIPAA, you do have to be careful on how you respond or what you put in your response. But really just just talk high level don’t really talk about their procedure, or even that they area patient, right? Even saying, you know, our breast augmentation patients are our, you know, our some of our happiest clients, right? We don’t want to say that kind of stuff. But in general, just just absolutely at least acknowledge that they went out of their way to do this for you. Because it’ll not only help you with with your Google rankings, hopefully. But it’ll also help you stimulate more of those, those happy referrals from patients, because, quite honestly, that should make up at least 50% of your business or more. I’m going to bring this full circle one more time. And we’re going to end with a, I’m going to end with a question, Gabby, I mean Madi. when we’re talking about taking the Google Business Profile, and the website, I’ve had questions where a practice would say, well, I love all the things that you told me about the Google Business Profile, can can you just optimise and do my work for my Google business profile, and then I’ll let my website company do that? Is, can you really get maximum results by separating them? Having one person do this and somebody do something else.

Madi Alger 36:53

The only way you could get maximum results from that is if the people that were working on those two very different things were on the same page in terms of strategy. Within our agency, my department is the one that manages the Google Business Profile. And we have a content team that handles content and a development team that handles the actual technical side of the website. But the fact that all of us are on the same page, in terms of the overall strategy, what the goals are for that year, or the long term goals are for years in the future, it means that all of our efforts are in line. So as soon as you start adding more cooks to the kitchen, or having different vendors or different businesses handle one aspect of your SEO or your digital marketing versus another, it cause, you’re just adding more cooks to the kitchen. So you’re not, um, communication is going to get messed up strategies may change. And different businesses have different goals. Our biggest thing is the Google Business Profiles and helping get those to be as big and as, and as big of a reach as possible. But other marketing agencies have a different tactic. Some are socials focused, some are PR focused, and our goals may not be the same as theirs. So adding more vendors into that process, while it has the potential to be successful, historically, we haven’t seen it have near as good of results as the clients that we work on entirely, from a full SEO strategy perspective.

Bill Fukui 38:38

So from a from, from content to links, to other, you know, timely, you know, things that the leverage timing, seasonality and stuff that are coordinated on the website, you know, they really do have to speak to each other. You know, one of the things that Brendan was telling me was, was man interlinking, and linking so that we’re sending the right signals to Google from regarding the Google business profile, as well as the website, they got to work in harmony. It’s like, there, you’ve got a limited number of assets, or [inaudible] you need to leverage those in order to maximize, you know, the opportunities or the resource to get more bang for the buck. So

Madi Alger 39:26

Exactly.

Bill Fukui 39:28

That’s great. I’m going to tell you, Madi, I always learn stuff from every time I talk to you. So

Madi Alger 39:37

Good, we’ll keep it that way.

Bill Fukui 39:38

I’m going to walk away, and I’m going to at least make sure that our audience walks away, with monitoring, monitoring those, those profiles. I mean, that that’s a scary thing, monitoring a profile. It’s a simple but important thing, reviews, and really, what are we doing to kind of make make that profile more authoritative. And not just the profile but your your entire footprint, your digital marketing footprint. It all impacts your you know how Google looks at your business, your Google business profile, your website. So all really good stuff, Madi. If you don’t mind, I’m going to probably ask you to join us in the future for another update only because there’s so many things that keep changing. I think our audience would love to hear more from you.

Madi Alger 40:34

Of course, and Google likes to break things that aren’t broken. So I’m sure you’ll be hearing lots from me.

Bill Fukui 40:40

Oh, that sounds great. Thanks again. Madi, have a great day and we’ll chat with you soon.

Madi Alger 40:46

Sounds great. Thank you Bill.

Bill Fukui 40:48

Bye bye.

Madi Alger 40:48

Bye bye.

MSD Insider 40:49

Thanks for joining us for the MedShark Insider with Bill Fukui! Join us next week for another dive into all things medical marketing.

All episodes can be streamed at https://medsharkdigital.com/medshark-insider/