On today’s episode, Bill is joined by Matthew Norton a human behavior expert. Matthew has created a variety of assessments to help people better understand their behavior, strengths, and weaknesses. Bill asks how Matthew helps practitioners and doctors build a better team. Matthew describes the importance of people building and how a winning team can bring more customers in. Matthew outlines what emotional agility is and some techniques he uses to help doctors build this skill. Bill and Matthew discuss how to use everyone’s skills to determine office language and communication and how relationship-based practice building can make a practice better equipped for changes in consumer behavior, market trends, and technology. Matthew also explains why practices should shift their mindsets from paycheck-driven to purpose-driven missions.