Join Bill as he sits down with Kimberly Hall, a seasoned professional in the field of medical aesthetics. Kimberly speaks on her career in the medical field and how she has always been motivated by helping people; moving from private practice to medical aesthetics after a life-changing incident on the job. Kimberly speaks on a few of the most common mistakes when it comes to generating leads for aesthetics patients. The number one issue, Kimberly explains, is undervaluing the importance of having a marketing partner. Bill and Kimberly also discuss the profitability of loyalty programs and the importance of keeping track of patient retention. Kimberly and Bill also explain the process of launching a new product within your practice, and Kimberly gives her biggest pieces of advice for those in the medical field during the COVID-19 pandemic.