MSD Insider  0:00  

Welcome to Medshark Insider with Bill Fukui, your expert host on all things medical marketing and SEO. 

Bill Fukui  0:08  

Hello everybody, welcome to another episode of Medshark Insider. I really have a treat for practices today, particularly because we’re going to be talking about what is the top of mind of every practice today, and what we’re finding when I’m going to, you know, meetings and conventions, AI, is is absolutely at the top of everybody’s list of what they can do, how they can leverage it. It’s kind of the new frontier. So actually, I have with me a provider, Dr Alberto Sessa. He’s a founder of Sarasota Surgical Arts. He is a board certified plastic surgeon, and I’m going to just give him an opportunity to kind of share a little bit about his practice, but also kind of how he got into doing some AI strategies in his practice and leveraging some technology to help build his practice and really see some astounding results. So welcome, Dr Sessa, how are you today?

Dr. Alberto Sessa  1:23  

Doing well, thanks for having me, Bill. It’s a pleasure to enjoy meeting you at the conference that we met at, and I look forward to talking about this exciting project.

Bill Fukui  1:36  

Yeah. So you know, speaking of the conference, we don’t have a long history. We actually got introduced because we were both on a panel, and one of the other speakers said that what you were doing was so important. He was going to give up half of his talk just to have you come up. I thought that was amazing.

Dr. Alberto Sessa  2:00  

Yeah, he was kind of surprised. He kind of surprised me with that. But it was really, really quite fortuitous the way it happened, because I was really looking for a way that I can showcase what I had been working on for the last year, and there really wasn’t a way that I could showcase it and show it to my fellow colleagues and and, you know, he and I put out this email, kind of telling everyone what I was doing. And he called me up, and he’s like, Hey, look, I have, you know, multiple hours that I’m going to be presenting. And he’s like, This is amazing. He’s like, Would you like to take half of my presentation? So I was like, Wow. I was like, Man, this is, this is perfect, yeah, so I’m glad, yeah, I’m glad we had a chance to meet and, you know, but yeah.

Bill Fukui  2:58  

So let me, let me just ask, give, give us, and even give me a little bit of background on your practice. You’re obviously an established practice out in a really competitive, you know, Florida marketplace. Give me a little bit of background on your practice, kind of, what you were doing prior to doing anything with AI and kind of what, what were you seeing in your practice?

Dr. Alberto Sessa  3:25  

So I’ve been practicing strictly cosmetic surgery for the last 19 years in Sarasota, at one location. I have, I currently have an associate, I have a full spectrum of services that we offer, both surgical and non surgical. And, you know, I’ve always been very interested in marketing, and I find it fascinating how you can sort of tell your story and the person who tells this story best is really the winner and and I’ve always been frustrated because there are so many blocks when you you can have a great website, you can have a social media presence, and there’s Still not guarantee that that people are going to find you and and be able to understand your particular story. So the impetus to this project, this AI med consult company, was very simple. So about two years ago, I had this, I had this patient, and I was right in the middle of being really frustrated. 

You know, as a practitioner, you go through these kinds of ups and downs of frustrations and, you know, exuberance, when something succeeds and and then fails. Year, and then exuberance, and, you know, it’s this endless roller coaster. And I realized that I’m spending all this money on Google AdWords. I’m doing all this social media. I have tick tock, Instagram, Facebook. I’m running Facebook ads. I’m getting people to my website. But I’ve noticed that no matter how good I made it, how many videos I put on the website, how interactive I tried to make it, I still would have a fairly high bounce rate, and I would also have a fairly high amount of people that would interact for a reasonable amount of time, but then they would leave with with for whatever reason, right? So I started thinking, you know, what can I do to capture people more, keep them on the website, keep them engaged, because this is very much an impulse purchase, right, cosmetic surgery, anything like this. So sometimes people are at home late at night, after dinner, they put their kids to bed. You know, bored, can’t sleep in the middle of the night, and they get an itch. 

They want to learn about something. They see your advertisement, they find their way to your website or social media, and then your website organically or through an ad, and now they’re on your site. Now what happens? Right? What’s going to guarantee that they’re going to stay there or just click right out. It’s an engagement. It’s an engagement. So chat was the first avenue that I thought of, and chat is very, very mediocre. I mean that it’s really the chats are really only there for one thing, and that’s to engage the people quickly get their vital information, and then it really doesn’t matter if they stay on or leave or you never hear from them again, because the people running the chats think, like, oh, you know, we We really increased your business because we brought we had all these chats that we brought you, but really only you have no idea if they actually led to surgeries. So I thought, well, what? What’s the next obvious stage here? And the next obvious stage is a patient care coordinator, like a real one, a real patient care coordinator, where people come into your office, like, what happens during the consultative process? Right? So I broke that down. 

During the consultative process, people initially have these sort of generalized questions after you ask and answer these generalized questions. Then you kind of go into a treatment plan. After the treatment plan, you answer more of these generalized questions, and then you show people what a potential surgery may look like, right? So you start setting expectations so you see before and after pictures. Then comes a time to schedule surgery and or at least know what this is going to cost, right, or some sort of combination of that. So that’s what I tried to put together. I struggled, you know, as a really busy practice and a busy practitioner, I really didn’t have the time to kind of sit down find a an AI program, or someone that I could actually that can put this together for me, then kind of train it, then, then do all the back office Business. 

This is the necessary CRM stuff that I’ll get to in a short while. So I found just by happenstance, I found someone who I was introduced to, and he had started multiple software companies over the last 10 years, and I pitched this idea to him, told him where I thought there was a real need. And a week later, he got back to me with two AI engineers, an AI engine company that we could use to build it for us and a way to move forward to actually create a company. So we formed the company, AI med consult and, and, you know, the rest was kind of history from that point. So in the initial stages we’re teaching the chat. So right now, you could actually kind of configure and somehow use a chat GPT chat. But the problem is, that chat GPT is pulling off of AI data, right? So think about all this massive cloud of data that’s up in the universe of the cloud. And how does it know when, when your particular patient comes in and asks it a question? How do you know that it’s going to answer that question appropriately? 

Bill Fukui  10:39  

You don’t know. And as you know, there’s, you know, there’s a lot of information. And even when you use chat GPT yourself, I find that it’s not always accurate. You know, it’s pulling in some stuff. And especially when you’re talking about medical services, that’s a big concern for practices that are, you know, thinking about how they can leverage AI in their practices.

Dr. Alberto Sessa  11:14  

I don’t want it to be stuff that’s, you know, I want control over. more control over that’s

I want right, that’s exactly right, and that’s exactly what my concerns were initially, because the AI engine that we had, which was essentially just chat GPT, would you know, I started out by asking it question after question after question and that I put together. So that’s where it starts. At that point I got my staff together, I got my patient care coordinators, and I asked them, just list me about 150 to 250 questions that you typically hear on a day to day basis. And I started asking that the AI engine, which was chat GPT, essentially answered all of these questions, and it got almost all of them wrong, but it got, but interestingly, it got some part of that question right, right, which made it very dangerous, because it would get something right. 

So it sounds like it’s correct, but overall it was wrong in terms of what it was saying. So that was upsetting, because now I realized that I had to train totally, train the AI engine and the bot to answer chats and the initial conversation properly. So I went through a period of about eight months of teaching the AI engine and putting the information into our cloud to answer very specific questions based on cosmetic plastic surgery and media spa services. So I trained it on a whole bunch of different services, techniques, procedures, and that took about eight months. 

Then we moved because the next obvious progression of that is from the chat to a consultation. So the chat, the bot, the computer, the AI, actually knows once the patient it’s answered the patient’s questions, it automatically knows to move to a consult. So it says, Would you prompt the patient to ask for a consult, and the patient says yes 99% of the time. So it moves them to a consult. Then we find out more information about them, about what particular surgery they’re interested in, what particular part of their body they’re interested in. It offers them alternative treatments. Then, once they narrow it down to a specific surgery, it will give them some prices for that surgery that are based on my fees. And these are individually customized so we customize these fees for every practice. So for me in particular, I didn’t want to give a direct fee, so I gave a big range of

Bill Fukui  14:19  

fees. That’s what I typically recommend. 

Dr. Alberto Sessa  14:23  

Yeah. So I gave a range of fees, and then once they have a range of fees, then the AI prompts them, would you like to see some before and after pictures to gauge what this surgery would do for you? So then again, Custom I uploaded all cases from me from my website, and cases that I wanted to put out there, so it’ll show typically three to five cases of each type of surgery. After that point the patient. If so, would you like to submit your photo photos for a free consultation? So they are prompted to submit photos of their particular body part, which then I directly get. So they go directly to me and my staff. So first thing in the morning, every morning, I get a list of photographs of my treatment plan really quickly, and then my patient care coordinators call these folks back at their convenience to discuss the plan. 

And that’s my free consultation, if they decide they want to come in for a personal consultation, which they’re entitled to. They’re welcome to schedule it at the same time with the AI, but I will, I will charge for that. Mm, hmm. So that’s kind of the whole process. Now, I’m going to just sort of backtrack for a second if during this whole process, the patient drops off, or they lose interest for whatever reason, right? And they say, Well, okay, this is interesting, but I’m not really ready to schedule a consultation or to take it to the next level. Right now, I’m just in my early stages of understanding and learning, right? So they drop off. And we have a product within the AI med consult that is a customer relations software, so it keeps track of the whole conversation that the AI went through with the patient. It, um, it then every couple of days, it puts them into, like, what’s called a drip campaign. So it’ll send them both a text message as well as an email to their phone number or email address, and send them, you know, not so much Constant Contact, but just little drips. 

Hey, this is Dr Seth’s office. Would you like to, you know, open up the conversation again, or are you ready to schedule a consultation? You know, just kind of further it along. So that goes on for a customizable length of time. You could do it for three weeks, you could do it for a month, you could do it for six months. And we’ve also made significant changes to the CRM because we realize that the average practice does not have a way to keep track of leads other than to write them down or to keep them in some sort of rudimentary program. So now we actually have a way that our CRM will keep track of all of these leads that come through your entire practice, not just the AI product, so it’ll keep track of everything. So it’ll also keep track of if they found us through Google, if they found us through Facebook, if they found us from organic, so it tags the leads, so we know, and we can pull up we can we know on a month to month basis, like, okay, my advertising is working. It’s come to this. 

These people are coming from Google. Interestingly, I know that most of my AI consults are coming from the hours of 930 at night and 11:30pm most of my consultations are occurring from through the AI, from chat all the way through consult and then schedule and sending us photographs all through the process at a time when most offices are closed, yeah, because most offices are closed for 12 hours a day. So this is a way to keep your practice open. 24/7,

Bill Fukui  19:01  

interesting. You know, the, I think the other thing that, and this is kind of on a side note, the idea of marketing, your practice 24/7 that’s, that’s one of the things that you can actually leverage on your Google business profile, yeah, if you have 24/7 where people can reach out and engage with your practice. 24/7 you can put that on your Google business profile right, as opposed to hours. And Google does look at those hours right when it looks at what you know, what to show up on, on the on the search results, especially in the map listings, those, it’s driven by your Google business profile and a lot of interesting those, those practices that are open generally tend to Can, can actually show up. It’s pretty dynamic. 

They will actually show up high. Higher in the search rankings because they are 24/7 right? Yeah, post a Google business profile where their office is closed, right? Google wants to give people, you know, the more relevant and you know, useful information, and if a practice is open, 24/7 we’ve seen this, you know, not just in plastic surgery. I’ve personally seen this in other more competitive industries, like, say, personal injury law. Personal Injury Law, they spend Boku bucks on everything, and they have 24/7 operators call centers. They are, they are a marketing machine. But we did find that when they do offer 24/7, hours that help with them showing up when people are like you were saying, 910, o’clock, 11 o’clock at night. I do find that interesting, because I typically find with most practices, their overall organic traffic tends to be during the day, most of it, but I’m, but I’m, but I was fascinated when you were telling me that the chat engagements and such that they were significantly not just like a small amount, but they were significantly higher in in your consults and conversions, in those you know, late hours like nine, nine to 1130, 12 o’clock at night, what kind of numbers are you talking about in terms of, give us an idea, what kind of when you started doing this, what kind of lead conversions or consults? Give us an idea. 

Dr. Alberto Sessa  21:41  

Is this one or 234, what are we looking at? So, I’ve been doing this now for eight months. So the product has been live for eight months on my website, and I’ve seen a consistent 3000 to 30 500% return every month on the cost of this software. So the really interesting thing about this software, and I never really you know, I was thinking about it like, how can I make my marketing more efficient, right? I never really thought about all these things that we’re talking about now, all the little intricacies, but this is the one product like you could buy. You know, you could buy a CRM, or you can institute a CRM into your product, and you can add tools, right? You could add as many tools as you want, but this is the one tool that will actually bring you money. So it’s really quite interesting in terms of that. You know what it costs me around $1,500 a month for the software, but it brings me in sometimes $20, $30,000 from surgeries, right? A month per month, and that’s pretty regular, yeah. So it’s really interesting and and in order to get that I do, all I have to really do is most of the time just take about maybe in two minutes or so, review photographs, give a treatment plan, then my patient coordinator calls these folks up and that’s it, because nowadays, people can read about reviews, they can look at your reputation. They can, you know, read about who you are. They’ll Google you. They’ll research who you are. So it’s like, there’s no, you know, well, I saw this on the internet, and I’m not really sure if this is a legitimate person. No, like, that’s all gone. So as soon as they get the treatment plan, they already know that I’m legitimate and I’m, you know, a good, respected provider, and that leads them to have surgery with me, so it’s pretty good.

Bill Fukui  24:10  

Yeah, when, when? I mean doing, you know, early, early digital marketing. I mean, I’ve been doing plastic surgery websites and SEO, I think our agency, in 2000 kind of pioneered doing on site SEO for individual plastic searches that 25 years ago, Google, yeah, was still in its beta stage, right? Yeah, um, but about 10 years later, we started dabbling in live chat, actually having live agents manage chats that were immediate engagement right as to filling out a form and never knowing when they’re going to hear back or who’s going to get it, this was more immediate that you can engage with somebody live. What we found was that without. 

Compromising or cannibalizing telephone calls, which were always the most important lead gen telephone calls, always turned into patients at a much higher rate we didn’t want to sacrifice or cannibalize. You know, phone calls for a chat lead, for instance, right, right. I want phone calls. What we found was that this engagement was happening with demographics that were not filling out forms and not calling, right? It was a segment that wasn’t doing anything, that’s that bouncing that you’re talking about. They come in, check things out, maybe do a few things, and then they bounce out, right, right? And that’s typically this, I would say, back then we called them millennials, right? We called them millennials, and we said, oh, well, that, that generation is, you know, they’re, they’re, they’re flighty, they’re young, they’re, well, millennials, let’s face it today, they are running the country, right? They are driving our economy. They are the ones coming in and having surgeries done. 

They are driving the industry, and they are immediate. So the idea with live chat turned into where we would see an increase just by adding that element into a website, without adding more traffic, they were converting 25% they got an increase of about 25 to 40% more leads from their website without doing anything else, we didn’t change anything. We just added that element and it didn’t compromise on telephone leads. It was just a segment that wasn’t doing anything right. So it was like you were saying, it’s capturing people and getting people. And I think when we talked, what I found interesting was that it was you who were taking, you know, this live chat concept, to another level, where it’s actually much deeper than just getting their name, email, phone number, and somebody from our office is going to get back with you, right? We all know those kinds of chat things, right? So for the practices that are looking at doing more online consultations without sucking up your time, right? Their time, and managing this thing. 

What you’re, what you’re describing is, is so much more efficient for the average practice, right? So, how does the practice, you know, be comfortable, you know, because I still think the biggest concern is when they’re, you know, implementing this on their website or on their pay per click landing pages or other conversion, you know, places. How do they know that they can be comfortable with what the chat, you know, with the consultation with the AI machine is, is saying, because they’re not in, in all those things. It’s just, it’s kind of that’s, that’s the scary part for most practices. How would you address that for them? 

Dr. Alberto Sessa  28:07  

So number one, they’re not gonna, it’s not gonna, really, you know, during the consultative process, people aren’t asking, like, I have diabetes and and my blood sugar is really not well controlled, or I had a stroke, you know, six months ago. Like, people aren’t asking questions like that, right? They’re asking questions like, you know, when can I go back to work after my tummy tuck? How much pain am I going to have after a facelift procedure? When am I going to be able to go have, you know, play tennis with my friends or golf after I have liposuction, right? So these are the kinds of typical questions that you might receive. So I’m not really concerned, per se, with the accuracy of the information. I mean, the information is very accurate because I know, because I went ad nauseum through teaching chat GPT how to actually answer these questions on our Now, here’s the thing that’s critical. 

We own the AI engine. We’re not using, you know, grok or, you know, open source AI. This is our AI. So it’s not like what I was taught that AI is not open source. It’s not You’re not going to get what I taught the AI if you just download some chat GPT program. So it’s very, I mean, it’s copyright protected and all of that, but it’s, it’s, it’s our, it’s, it’s really my project, where I taught the AI what to say, as far as medical spas, you. Or cosmetic plastic surgery procedures, some dermatologic procedures, like I taught it. I taught you what questions, what questions you’re going to answer, and honestly, if it doesn’t know the answer, it will not have a problem saying I don’t know that, or please speak to your physician about this. Mm, hmm. So it will answer questions like that. So it’s really only there to answer very specific questions regarding having cosmetic plastic surgery or a med spa procedure, right? And how you can go about getting that procedure done, but it’s really just to keep their engagement, and it’s not, you know, like the AI is not trained to answer a question regarding complex medical histories or complex medical scenarios that are going to make your particular surgery difficult.

Bill Fukui  31:05  

Well, and I think to us, to some degree, we wouldn’t even, you know, some of those types of questions. We wouldn’t even want our PCCs answering right exactly so, so in that particular case, I wouldn’t expect even a live patient care coordinator to be able to manage those. I would always, they would even, you know, you’re going to have to talk to Dr, you know, Sesa about that. Can we get you in because you have some very specific questions, can we come in for a quick, you know, consultation with him? It’ll absolutely, you know, be worth your time kind of thing, absolutely,

Dr. Alberto Sessa 31:42  

1. So this is both. The beauty of this is that it not only captures the attention of the lead right as they’re on your site, not just leaving and going to someone else’s right, and they’ll just keep doing that until they find a place that will answer their question, right? So it keeps their engagement and and also on the tail end of that for the doctors, not just Doctor doctors, it allows them, even if they can become 10% more efficient in the consultative process, because we are only as effective as how many consults we can do, right? Because, you know, there’s two things that limit a surgeon. How quickly and how many surgeries can you do? It’s your time, but it’s also, how many consults can you do? Yeah, so the more consults you can see. So like, you know, on a typical consult day, you know, I’ll do my regular in person consults, but I’ll also have three to five photograph consults that I didn’t even have to see. So if even one of those people signs up for surgery, I’m already, you know, way ahead of the game.

Bill Fukui  33:10  

Yeah, so you kind of brought up a great point that I found interesting, and I think theoretically it makes sense is that the more somebody engages online before they actually come in, especially when you’re talking about, you know, sharing photographs and answering more detailed types of question than just getting, you know, their contact information. What does that do when those patients come in for the actual, you know, live consultation with you? Do you find that those consultations are shorter, where patients are either, you know, closer to just making the decision and booking, you know, where, do they? Does it affect the consult, like you’re saying, the time that you’re spending with those consultations?

Dr. Alberto Sessa  34:07  

Yeah. So, if the consultant, you know, does go through the AI process and submits their photographs, they get a patient care coordinator. I do the treatment plan. My coordinator calls them up, discusses the plan with them. They know exactly what it costs, and they’re still like, well, you know, and this is typically for face, right? So it’s like, well, this is my face. I really want to come in and meet the doctor. Okay, no problem. So now that consult goes from me introducing myself, me going through a treatment plan, me going through before and after photos. So a typical 30 to 45 minute consult is now broken down to maybe five to 10 minutes. Wow, yeah, wow. Now it becomes Hi. How are you? It’s so nice to meet you. You know, what do you think of the plan that I put in? 

Bill Fukui  35:04  

Together for you, and that’s it, that, that’s it, yeah, no, so I think they’re, you know, even when they come in, they’re almost ready just to book their surgery right? For sure, there’s so much closer to that than going through, coming in and just starting the, you know, from, from Ground Zero, yeah, there’s there. 

Dr. Alberto Sessa  35:27  

And it’s so much more of an efficient use of your time, certainly, yeah, and you know, that’s what you know, being when you medicine is really particularly cosmetic surgery, plastic surgery, med, spa, even dermatology. It’s a volume business. And you know, you have to sort of fall on this line where, okay, how much volume Am I comfortable? Because every person poses a risk. So you know, how much volume are you particularly comfortable in doing that, and if you’re more of the slower provider, this allows you the opportunity to maybe book more surgeries, eat more easily and more efficiently without wasting your time, because you can take more time with your consults that do want to come in to see.

Bill Fukui  36:17  

And I think the other thing too is you, you, you also somewhat, because you’re very transparent with the information and even cost, you kind of vet out those, those, those ones that really aren’t going to turn into anything right coming in you, you’ve shared enough where they’ve kind of elevated themselves. They had to do a little work to kind of get here, right? And if they’re still willing to come in knowing all what they now know, they’re that much closer to, you know, ultimately, just booking surgery.

Dr. Alberto Sessa  36:50  

Yeah, that’s very true. Yeah, that

Bill Fukui  36:53  

I find that fascinating. So I appreciate all this insight. This is I’m really excited to see where this goes, in terms of, you know, even beyond what you’re doing with the AI consults, I think there’s, you know, one of the things I was going to ask you is, is there a possibility of of the platform actually incorporating, say, information from the practice, individual practice, where they can actually, and I’ll just throw out scribing. Scribing is the information that we get when, when patients are, you know, in consults or in the practice. And we’ve got us, we’re scribing the notes and everything, because it’s in your words, is there a way of possibly capturing some of that kind of information in this chat? Because then it’s, it is very, you know, and it can get into a lot more of the questions that maybe deeper questions that go beyond just what you would normally say, like what you’re normally saying.

Dr. Alberto Sessa  38:08  

Yeah, so that’s exactly what the initial kind of how this platform initially happened, was all of those questions that my patient care coordinators were getting throughout the consult, and all the questions and answers that I was getting throughout the consults. That’s where all of this information kind of stemmed from. Okay, that’s what I taught. That’s what all this time was spent teaching the AI how to answer questions. So if I asked it a question, it would answer the question. I would go back and teach it how to answer the question. 

Then it would typically answer the question with a mixture of what it said and what I said. So that means it needs to be trained further to get it to use less of cloud based AI information and more of my information. So there was this constant process of what the AI wanted to say and what I wanted it to say, and that’s why I said earlier. Like there’s some products out there right now, like Salesforce has a product called podium, and there’s another couple of platforms that have just popped up that are really just chat GPT. So it’s just that chat, right? So it’s one step past, you know, the typical chat that we’ve seen for the last 20 years that just pops up, hey, how are you doing? Nice to meet you. I’m so and so, give me your vital information, right? So it’s one step past that, but once you start asking it. Difficult questions or really pointed questions, it immediately drops off and starts hitting you with like crazy stuff from out on the out of that it pulls off the web, right? Yeah, so, so that’s when it becomes dangerous, because it’s just pulling stuff off of the internet that it perceives as being important.

Bill Fukui  40:24  

Now I think with every provider, they understand whether it’s information, liability and stuff they don’t want to be saying the wrong things to patients, right, right, or giving misinformation or information. Obviously, no, this is great. Give our audience an opportunity. But, as we’re kind of winding down here, give them an opportunity. How can they look into this more? Well, is there a website? How can they look into this for themselves?

Dr. Alberto Sessa  41:01  

Yep, so it’s the website. It’s all, you know, no spaces, med, med, a, i, med, consult, all one word.com, and on there, there’s a lead you can, you can fill out the lead form. We can call you. I’m also, if any of you would like to reach out to me personally, you’re welcome to reach out to me, to email me. I’ll give my email is a Sesa, so A, S, E, S, S, A, underscore, 2000 at yahoo.com, so you’re welcome to reach out to me with any of your questions, if you’re a practitioner or you have more medical questions, but if you’re interested in learning about AI med consult, you can just go on the site. There’s a phone number to call. You can reach out one of our one of our sales people, will reach out to you, and we typically do like a two or three week free trial, where you trial it on your site and see we’ll give you a link, and you can ask it all kinds of questions and see if there’s procedures that you perform that I didn’t train it like we just onboarded and cosmetic gynecologist a couple of weeks ago. So we had to teach the AI about all of these cosmetic gyne procedures. So he was asking it questions, and he didn’t like the way it answered them. So we went back and trained the AI just for him.

Bill Fukui  42:50  

Okay, yeah, I think. And actually, I have somebody in mind that I’d like for them to try it. He is very big in awake plastic surgery in a lot of, yeah, surgeries and stuff like that. Sure. So, yeah, I’d like for him to be able to maybe give his because he’s, he’s, he’s a leading surgeon that really has been doing this for quite some time. So I’d like for him to be able to leverage this. So if that’s something that you guys can work out, that’d be great. 

Dr. Alberto Sessa  43:25  

Yeah, certainly love to. If he wants to reach directly out to me, I’m happy to talk to him, or if he wants to just go right to AI Med, consult and talk with Jim Vaughn, the CEO, he can do that as well. That sounds

Bill Fukui  43:39  

great. That sounds great. Well, Dr Sessa, I appreciate all of your time and insights and taking away on this lovely Friday afternoon, no worries for all of your time.

Dr. Alberto Sessa 43:50  

Yeah, it’s very exciting. I love talking about this. I’m really enthusiastic about it. So always happy to discuss or if you have any other questions, you’re always welcome to reach out. Thanks.

Bill Fukui  44:03  

Yeah, you bet. And maybe because this is such an evolving kind of thing, and it happens like you said, You’ve been doing this in your practice for about eight months, nine months, I know things are going to change, right? Oh, yeah, change this. I’d like to maybe see if we could maybe reschedule something, kind of in six months, kind of, yeah, what’s, what’s happened in the last six months? Because I’m pretty sure what we’re going to be talking about in six months, it’s going to be some new stuff. Oh

Dr. Alberto Sessa 44:35  

yeah, we’re, I mean, it’s constant, and on a week to week basis, where we’re teaching the AI, new stuff, new techniques, new procedures, new devices. It’s constantly evolving, constantly. Yeah,

Bill Fukui  44:51  

I’ll look forward to that. So I’m going to be touching base with you here. I’m going to put it on my calendar, but let’s schedule something in. In about four to six months, we’ll kind of get updated on some of the new things.

Dr. Alberto Sessa  45:04  

You bet. Have a great weekend. Thanks. You’re back here. Take care. Thanks

MSD Insider  45:09  

for joining us. For the med shark insider with Bill Fauci. Join us next week for another dive into all things medical marketing. All episodes can be streamed at WWW dot med shark digital.com/med, Shark Dash Insider.