On today’s episode of MedShark Insider, Bill Fukui is joined by Josh Combe, Healthcare Sales Manager at Podium, to discuss how medical practices are leveraging chats and messaging tools to boost sales. Bill and Josh explain the significance of website messages and chats in lead conversion and lead generation. Josh and Bill also discuss how different types of digital communications on websites impact lead generation during peak times of user traffic, such as after office hours. Josh and Bill talk about how practices are utilizing text messaging for recall, appointment reminders and maintaining existing relationships with patients. Josh shares his experience with the Podium platform and how it is helping medical practices maximize their marketing practices.