Bill sits down with Jen Longtin, the founder and owner of Longtin Media Group, on this episode of Medshark Insider. They speak about their mutual background in broadcast marketing for plastic surgery practices. Jen speaks on her career in direct response advertising, working in marketing for startups, and content marketing for the media world. She has been running her business for 8 years now and offers a great perspective on the rise of video marketing and its impact on new content. Jen also discusses how to approach a client’s goals, the importance of avoiding a “third party’s voice,” and personalizing your business with your marketing to stand out from the crowd. For more information about Jen and her company, visit longtinmediagroup.com.