This week Bill Fukui is joined by Dylan Kemna, Vice President of Sales and Marketing at OptiCall Inc., to discuss mistakes that cost medical practice lead conversions and how to avoid these mistakes when trying to generate leads. Dylan and Bill discuss the relationship between lead response and lead conversion, and the impact on customer experience. Dylan and Bill talk about the differences in patient expectations for live chat agents, texting, emails and phone calls, and how different digital communications impact lead generation. Dylan explains his experiences in inbound marketing for medical practices and how to convert leads into patients.
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