ChatGPT vs Google: What This Shift Means for Medical Marketing in 2026
ChatGPT has become a daily habit for millions of people. As of mid-2025 data, estimates put ChatGPT at roughly 2.5 billion prompts per day, while Google processes around 13.7 billion searches per day (based on Google’s stated annual search volume)....
Google’s New AI Mode Could Reduce Traffic to Medical Websites
Google is transforming how patients interact with search, and the latest change could significantly affect how people find your medical practice online. With the global rollout of AI Overviews powered by Gemini 3, Google is now moving users into “AI...
Can Patients Leave Anonymous Reviews on Google? What Healthcare Providers Should Know
Online reviews are a vital part of any medical practice’s digital footprint. For physicians, surgeons, and other healthcare professionals, patient testimonials can significantly impact trust and visibility. But when patients want to share feedback about personal or sensitive health experiences,...
Why Google Review Appeals Are Taking Longer for Medical Practices
Online reviews now play a major role in how patients choose healthcare providers in the US. A single review can influence appointment decisions, trust, and even how a practice appears in local search results. Recently, however, many medical practices have...
Why the December 2025 Google Core Update Matters More Than It Seems
Search visibility across the US is shifting once again, and many medical practices are already noticing movement in their organic traffic. Google’s December 2025 core update marks the third major algorithm change this year and the fourth confirmed update overall...
Google Maps Just Got Smarter: Here’s What That Means for Plastic Surgeons
Google is rolling out several new features in Google Maps designed to help users find and evaluate local businesses, including medical practices such as plastic surgery clinics. These changes could directly impact how potential patients discover and choose your practice....
Google Tests Deeper AI Integration in Mobile Search Results
Google is continuing its expansion of AI-powered search features, and the latest update could significantly change how prospective patients discover and engage with plastic surgery practices. Robby Stein from Google recently announced that the platform is testing a feature that...
How Google’s Gemini 3 AI Update in Search Impacts Plastic Surgery SEO
Google has officially integrated its powerful new AI model, Gemini 3, into Search’s AI Mode, marking the first time a Gemini model has launched in Search on its release day. This signals a significant leap in how search results are...
Google Business Profile Tests Cross-Posting Feature for Multi-Location Medical Practices
Google is experimenting with a new time-saving feature in Google Business Profile (GBP) that could be a game-changer for medical practices operating across multiple locations. This update enables practice managers to share a single post across multiple profiles, simplifying the...
Google’s New Voice Search Technology: What Medical Professionals Should Know
Google has rolled out a major update to its voice search engine, and it’s poised to change how patients find medical information online. The new system, called Speech-to-Retrieval (S2R), utilizes artificial intelligence to interpret spoken queries and directly connect them...
[MedShark] is always available and responsive. They have helped improve our website layout and SEO rankings and I recommend MedShark for a Plastic Surgery and Med Spa practice. Bill is available if I need him and Julia - our Account...
MedShark has done an amazing job for my two dental offices! Jonnie and Cole have great expertise and knowledge and truly took care of my companies, like it’s their own! Really recommend them highly! Thank you, and cannot wait to...
What I love about MedShark is their ability to execute in a timely manner. When I request an edit to our website, it is up within a couple days! Sara is the strategist supporting our account and I appreciate that...
My account manager Julia is spectacular! I am very very particular and they take great effort to make things look perfect. They are also extremely good at helping to explain the ever-changing process of SEO and web design.
A great friend, Bill Fukui introduced me to BluShark and MedShark. Thank you Bill! My experience has been mostly through John (head of client success). We have a common client that they have helped. John is so responsive and helpful....
Redoing a website is never easy, but John and Bill have more than exceeded my expectations. John’s weekly communication kept the project moving forward. When I would “change my mind” and decide on a different direction, he never blinked…he just...
The team at MedShark has been very good to work with. They deliver work product on time, work with you to develop your unique voice/brand, are always available, and have keen insight into helping your practice grow. They are on...